A Passionate Destiny

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Different than many; I do not do anything without passion, I never approach any of my life experiences without that inner voice that pushes me towards the end and encourage me to do my best. That is why I call myself the passionate adventurous.

I am Ghada Kotb, a Geochemistry graduate who dared to leave the love of her life “Geology” after about seven years to chase another dream in another field; Marketing. Spending another ten years studying, practicing, excelling the field from the top mentors, partners and great experiences with great passion and enthusiasm to learn what is new with no rest; was behind remarkable success in my work and great profits to my company.

All that did not prevent my employers to put me in danger list when Covid-19 Pandemic Stroke the world and caused complete paralysis to the businesses globally. The whole world was locked down, the companies were downsizing both expenses and labor as well. And I was one of the people who were in the danger zone.

I was seeking for the way out of this situation; and the answer was depending on the digital marketing and cutting all the offline budget until further notice. I presented my new strategy to my superiors who welcomed the idea and gave me three months to test the idea and come with results and recommendations.

I hired a third party to help me figure out how to put the action plan and started the exquisite journey with them executing this plan and monitoring he results. I engaged my sales team to give me prompt feedback on all the digital marketing activities until the due date of my reporting presentation that came out with unexceptional results with increase of 44% of our overall sales out of only the digital marketing activities.

Digital marketing saved me. Here where I decided to search for a respectful institution to grow my knowledge and nail my job until I found the FWD-Udacity program which answered to all my questions, gave me the full support with great materials, amazing community, and non-stop development.

Also, the program opened a new window of challenge, in addition to letting me learn about the freelancing opportunities that I have never thought of. I know I am still in the beginning, and the journey has just started, but I will not stop until I become the best and reach a new horizon in my career. I am deeply grateful to reaching this point of my life.